Flipkart & ASUS Tie Up For A Long Term Strategic Partnership

ASUS, the Taiwanese leader in smartphones and IT technology and India’s largest e-commerce marketplace Flipkart, have today announced a long-term strategic partnership. Under the agreement, Flipkart becomes an ASUS premier partner and seller for smartphones and to start off, the ASUS Zenfone Max Pro M1 will be launched on April 23rd in India.

From now on, Flipkart will be the primary sales channel for ASUS ZenFones. The MOU will further provide customers with the opportunity to enjoy exclusive access to ASUS ZenFones on the e-commerce platform. Both companies will collaborate in the co-creation of new products for the Indian market and will support each other in the planning and execution of marketing activities for ASUS ZenFones.

The first product to be launched under this partnership will be the Zenfone Max Pro. ASUS CEO Jerry Shen only revealed that the Zenfone Max Pro M1 will be revealed on April 23rd and the phone will be powered by the Qualcomm Snapdragon 636. Apart from that, he didn’t mention anything about display size, RAM or talk about the camera, so it is expected that under the hood, the company is planning heavily to launch an array of products, specially designed for the Indian consumers.

Commenting on the announcement, ASUS CEO Jerry Shen said, “As a core pillar of our consumer-centric strategy in India, we see tremendous opportunity in creating products and services that address India’s special market needs. With Flipkart’s partnership, we aim to gain more insights about Indian consumers’ needs which can help us develop even more suitable products for the Indian market. Flipkart’s unparalleled distribution reach and marketing strengths will help ASUS build strong awareness for our innovative high-value products and reach consumers across India. We strongly believe this collaboration will provide both companies a better opportunity to provide delightful propositions to Indian consumers.”

Commenting on the announcement, Flipkart CEO Kalyan Krishnamurthy said, “Flipkart has driven the adoption of smartphones in India, and grown the market, through innovations and a deep sense of knowing what consumers want. With this partnership with Asus, we’re multiplying those efforts by collaborating to leverage our individual strengths — data-driven research & insights, and technological prowess — to build smartphones truly customized for India. Asus is a trusted brand worldwide with a 3 decade global legacy in technology and innovation. Ultimately, we want the latest smartphone technology to be affordable and accessible to everyone, but, while we’re at it, we also want to ensure Indian consumers get smartphones with features they most want.”

Today, the company has also announced support for digitizing India and aiding the digital education of the needy in Indian society through its CSR initiatives. Today at the event, the company also showcased a complete lineup of new innovations since 2014 including smartphones, motherboards, gaming PC, high-end routers and even the first smart home robot Zenbo to demonstrate how the company is developing new technologies and what innovation capabilities it has got.