Acer, the global leader in computer hardware technologies is all set to commence their yet anticipated “Acer Day 2018” in over 20 countries of Pan Asia. Just like last year’s annual grand campaign, yet again, Acer is planning to organize something similar, while keeping an objective of “Young, Trendy, and Technology” in mind. It is to promote and build the brand image among the consumers across the countries of Pan Asia and also to reinforce the bonding between them which can lead to the recognition of Acer among young generations.
According to the President of Pan Asia Pacific, Andrew Hou, says, “Acer day campaign not only improved the total marketing and the brand image of Acer but also took the consumers and channel by storm. Therefore, we will continue to invest in Acer Day while at the same time broaden its scope, in the hope that Acer day will become the most representative annual campaign.”
The event will begin from 21st July i.e., today along with the official launch of the event website and it’ll be held across all the Pan Asia regions like China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, Australia, New Zealand and Vietnam, Sri Lanka, Myanmar, Bangladesh, Brunei, Mongolia, and Cambodia.
Acer has also mentioned that this year they will emphasize more on music and keeping that in mind they have come up with the theme of the campaign which is “Play music together!”.
The company believes that music is the best language, and also hope to connect with everyone on the platform through music and color, regardless of the limitation of boundaries and races.
Expressing excitement, the CMO, and Consumer Business Head, of Acer India, Mr. Chandrahas Panigrahi, said, “We received an overwhelming response from our customers for Acer day last year, we are thrilled to announce this year’s campaign as well. Our aim is to connect with the consumers on this annual event through amazing collaborative games and exciting offers to spread Acer’s spirit of young, trendy, lifestyle technology brand.”
This event has also incorporated a couple of interesting activities where consumers can interact with people from around the world, create their original music or take some fun quizzes, and by doing so, they can earn some points which allows them to enter the giveaways of fantastic gifts like free Asia travel or Acer laptops. Acer is anticipating a larger participation and responds from the consumers with this well-designed events.
Besides that, “to make the Acer Day even grander, from August 3rd onwards Acer will mark Acer day by launching exciting offers like Easy EMI, free Bluetooth speakers, 1st-year accidental damage protection + 2 years extended warranty and Free Antivirus software on a purchase of Acer products”.