MarTech is the fusion of marketing and technology: Using the abundance of available tools to achieve or advance marketing goals and objects. if you’re doing any kind of digital or online marketing, you’re familiar with MarTech.
Worldwide spend on marketing technology and tools is expected to hit $22.6 billion in 2015 and reach $32 billion by 2018. That’s a 50% growth in just three years. Today, we have a detailed infographic of Guide to Martech.