Nokia is back to mobile & tablet business – Officially Confirmed

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Source: Nokia Press Room
Source: Nokia Press Room

We had guessed it earlier that Nokia will come back to mobile phone segment in 2016, and it turned out to be a great guess and relief. Just a few minutes ago, Nokia has officially confirmed that they will be back to smartphone, feature phone & tablet business soon. In a short note with the title ‘The answer to the question you’ve all been asking’,the company announced that they will come back with new smartphones and tablets.

The note also mentioned that “In a recent survey they had found that Nokia smartphones are amongst the top five considered brands for purchase by smartphone buyers”. While Nokia gets back to the smartphone and tablet market, the new devices will be powered by Android. And at the last part of the note Nokia thanked the supporters with a few words.

“A BIG THANKS TO YOU AND ALL OF THE NOKIA SUPPORTERS AROUND THE WORLD. YOU CONTINUE TO REMIND US OF THE DIFFERENCE OUR DEVICES HAVE MADE IN YOUR LIVES. WE CAN’T WAIT FOR YOU TO MEET THE NEXT GENERATION.”

The whole process will be under a strategic agreement covering branding rights and intellectual property licensing, Nokia Technologies will grant HMD global Oy (HMD), which is a newly founded company based in Finland. The company will have an exclusive global license (excluding Japan) to manufacture Nokia-branded mobile phones and tablets, for the next 10 years. Nokia Technologies will receive royalty payments from HMD for sales of Nokia-branded mobile products, covering both brand and intellectual property rights. HMD will invest over USD 500 million over the next three years to for global marketing of Nokia-branded mobile phones and tablets.

Also Read: Nokia DownFall – 4 Reasons [Explained by a Finnish Fan]

Another announcement from FIH Mobile Limited (FIH), which a subsidiary of Hon Hai Precision Industries (trading as Foxconn Technology Group), would acquire Microsoft’s feature phone business assets, including manufacturing, sales and distribution. HMD and Nokia Technologies have signed an agreement with FIH to establish a collaboration framework to support the building of a global business for Nokia-branded mobile phones and tablets, and so HMD will have full operational control over sales, marketing and distribution of Nokia-branded mobile phones and tablets.

Nokia will provide HMD with branding rights and cellular standard essential patent licenses in return for royalty payments, but will not be making a financial investment or holding equity in HMD.  Nokia Technologies will have a seat on the Board of Directors of HMD.

HMD would be led by Arto Nummela as CEO, once the Microsoft transaction closes,who held senior positions at Nokia and is currently the head of Microsoft’s Mobile Devices business for Greater Asia, Middle East and Africa, as well as Microsoft’s global Feature Phones business. HMD’s President would be Florian Seiche, who is currently Senior Vice President for Europe Sales and Marketing at Microsoft Mobile, and had previously held key roles at Nokia, HTC and other global brands.

Ramzi Haidamus, president of Nokia Technologies, said:
“Today marks the beginning of an exciting new chapter for the Nokia brand in an industry where Nokia remains a truly iconic name. Instead of Nokia returning to manufacturing mobile phones itself, HMD plans to produce mobile phones and tablets that can leverage and grow the value of the Nokia brand in global markets. Working with HMD and FIH will let us participate in one of the largest consumer electronics markets in the world while staying true to our licensing business model.”
Arto Nummela, CEO-designate of HMD, said:
“We will be completely focused on creating a unified range of Nokia-branded mobile phones and tablets, which we know will resonate with consumers. Branding has become a critical differentiator in mobile phones, which is why our business model is centered on the unique asset of the Nokia brand and our extensive experience in sales and marketing. We will work with world class providers in manufacturing and distribution to move quickly and deliver what customers want.”
Vincent Tong, Chairman of FIH, added:
“We are looking forward to fostering a strong and long-term collaboration with HMD global and Nokia. We are impressed by the experience and expertise of the HMD management team and are committed to supporting them with our manufacturing, technology and supply chain capabilities, to capture market opportunities together in the future.”

That’s all the information we have right now. However, we are guessing that the new series may be called as A-Series or C-Series. However, it may take a little time as the agreement with Microsoft needs to end.

 

  • Omkar Aradwad

    It will disrupt the market when it will come.

  • Aksara

    I’m waiting 😀

  • Dimitris Prountzos

    I don’t know if nokia could stand the competition of the other big companies but for sure is a good try!

  • nige111

    Could be cool, looking forward to seeing what they produce..

  • Ashley

    Looking forward to the return

  • nefuratios

    If Nokia released an Android 6.0 phone with an upgraded PureView camera, I’d buy it in a matter of seconds.

  • Christopher Fredlund

    Will be interesting to see how well they will fare. I feel like the competition might a bit hard on them but hopefully they will get back in the game with new concepts that could turn the tide in their favor

  • Harry Malhotra

    I am really waiting Nokia launching a new smartphone and tablets

  • Gorgon

    I think it is great that nokia is getting back into the smart phone and tablet market

  • Vivek Waghmare

    Nokia’s reluctance to make Android phones cost them their existence! Good that they got it in their head now. I hope Nokia will keep their their former reputation in terms of reliable phones with this Android venture.

  • gabrilovic991

    I really would like to see Nokia get in the big market share again, but i’m afraid the competition is very harsh for them, sadly. I will wait and see how things go, at the moment i’m ok with my smartphone but who know, maybe in the next 2/3 years i might consider going back to the roots (i’ve had 3 nokia phones including the eternal 3310 :D)

  • Harry

    As long as they’re still indestructable 😀

  • UnoriginalUs3r

    Bringing glory to the old legends. Hope its indestructible

  • Henry Poole

    I’m probably setting myself up for big disappointment, but I’m looking forward to some interesting handset designs and innovative hardware features. Nokia was a big leader in that back in the day, I just hope that they continue their past success.

  • Heather Wes

    There are so many mobile device brands, but its good they want to make their cell phones and tablets compatible. Interested in seeing the OS

  • Marco Moura

    It would fantastic, Nokia was part of my life until recently, if it’s case good for them, looking forward

  • Marco Moura

    hope so, been part of my life for so long, looking foward

  • Margaret King

    I think it is awesome that nokia is getting back into the smart phone and tablet market.

  • eric k

    here comes indestructable phone v2.0

  • Robert Aragon

    I honestly don’t think they will be as successful as they once were.

  • GANDORF57

    It is what it is.

  • Pedro Miguel Tavares

    It’s a way to avoid the errors from the past

  • Igor Strelnikov

    I think it’s very good if Nokia will return back.

  • Igor Strelnikov

    Nokia forever! 🙂

  • Branden

    I love my Lumia 920 – I’m looking forward to more Nokia products.

  • Bruno Marcic

    More competition is always better for customers,nokia was great and i have no doubt it will be great again.

  • Sergio Teixeira

    I am really waiting Nokia launching a new smartphone and tablets!Will be interesting to see how well they will fare.

  • MichaelPerkins

    Im an iphone guy, so…

  • Dhaval Petiwala

    Happy to see Nokia back to business!

  • Dhaval Petiwala

    Nokia now returning with their budget Android phone… This seems really nice… Waiting eagerly for Nokia! To return back again..

  • Andrew Knight

    Lots of catching up to do with competitors. Reputation will have to be rebuilt before I put my trust in them again.

  • Andreia Lopes

    Welcome back Nokia 😀
    This is the news that makes people happy.
    They were great, hope they come back even better 😀

  • Marco José Correia Lima

    Magnificent news =)
    This is a warm and welcome return of Nokia to the market.
    Want to see the great Nokia logo on the back of new smartphones and tablets.

  • Bruno Mourão

    For someone that always liked Nokia like my parents as well this is excellent and happy news.
    All I want for them is to be really well succeeded in this market once again 😉

  • Horace

    super. I had one of their phones back in the day.

  • Phoenix Knight

    The last smartphones that were made by them without the Microsoft on the inside of the chassis were the Lumia’s from 2013 and early 2014. When they made those a lot of it were disappointments in terms of build quality. Even though now they are not fully in control of the manufacturing of phones, I hope that they will deliver the quality they were known for in cameras and build quality.

  • Phoenix Knight

    Nokia are known for their superb build quality, but the name as been tarnished from the rubbish build quality of it’s Lumia’s. Even though they are not able control the whole manufacturing process, I hope that they get back to what they are known for. Good optics and an amazing durability of it’s handsets. It would be nice to get in some nice software from them too.

  • Jessica Herring

    I have always been a huge fan of Nokia!

  • Angela Simmons

    cant wait to see whats next

  • Rohan Kuche

    Not worth it..its too late for Nokia unfortunately.

  • Dave

    Meh.

  • Andrew Knight

    will wait and see if Nokia can get it’s reputation back and catch up to the rest.

  • Jynx Is <3

    aaa

  • Craig

    The bricks are alive!

  • Adnan Popara

    Who knows what will happen… Competition is really tough these days…

  • Robby Miller

    Nokia’s reluctance to make Android phones cost them their existence! I hope it works out for them this time.

  • Jaison Tait

    So after the failure of MS to break into the phone market & driving Nokia’s name into obscurity they flee the corpse & let someone else revive it? Good Luck, it’s hard to rebuild a customer base once it has gone.

  • Linda Flakes

    nice

  • Mark Albiar

    I think Nokia should pivot, make exclusive handhelds that serve one particular function, so they may contend with the larger mobile manufacturers.

  • Adrian Rido

    I think younger customers will be wary of a “new” brand.

  • Adrian Rido

    I feel like the younger generation of smartphone buyers will shy away from the “new” competition on the market, and stick to the large brands like Apple and Samsung.

  • Siddharth Singh

    Waiting for it for the comeback!

  • Reyan Kinng

    cant wait to see

  • Jenny Ham

    Why not give it a try..

  • Jenny Ham

    Why not give it a try.. Always a chance

  • Azan Siddiqui

    So Excited

  • Ken

    Best of luck to them

  • Horace

    yeah.

  • Sergio Teixeira

    More competition is always better for customers…wait and see..

  • Linda Flakes

    nice

  • Linda Flakes

    wonderful

  • Reyan Kinng

    so Excited For Nokia,s First Android SmartPhone

  • Jonathan Felipe Furieri

    nice

  • Neil Naidoo

    Excellent news. Wishing them success.

  • Jorge Alberto Granados Parra

    Amazing

  • Tina Williams

    I hope they make some cool phones

  • Pauline Linares

    It’s always good to have Nokia join the smart phone market, offer choices.

  • Ogunb

    IMO, they won’t succeed if they don’t do something revolutionary.

  • Michael Howell

    I don’t think they have any business left in the mobile space but I could be wrong.

  • Alessandro

    I had Nokia in the past so i can be only happy to see other product from this company, if they do some good one

  • Ogunb

    Let’s wait and see, shall we?

  • PabloFigasso

    Their Phones are always best .

  • Nidhish

    The only thing Nokia needs to do is jump in with something more innovative and realistic than the current trends. Nokia was famous for it’s creativity and that’s what made them stand out. They need to work closely on Android and bring out a killer.

  • Aaron Reck

    I think the prices are way to high and they need to cut it!

  • Riot Lyte

    always liked nokia phones. hopefully with android they can make awesome phones (not windows phone plz)

  • Bill Ryan

    Hope they do better advertising than Samsung.

  • Reinout van Rijkom

    The more choice, the better!

  • Videomom

    I’m so glad Nokia is back. My first cell phone ever was a nokia.

  • sambo59

    I think it’s great. My first phone was Nokia and it lasted forever and performed flawlessly

  • Erwin

    I was young. Nokia revive my youth!

  • kristenhendricks

    My opinion regarding Nokia’s decision to return to the smartphones business is that it is a good one. More competition amongst brands keeps prices down for consumers. Not to mention, my experiences with Nokia products have been mainly positive, so I’m certainly interested in finding out what their new line of products will be like.

  • Erin F

    Always like to see businesses coming back

  • Brandon Sparks

    I am so happy about this. It’s great

  • Rahul Loke

    There was a time when Nokia was the best , but to get back on track they have to do something extraordinary.