Local Mobile phone makers like Micromax, Karbonn Mobiles, Celkon etc are dominating Indian mobile markets these days, Due to the development of Android, everyone is interested in getting an android smartphone, Android really changed the fate of Indian mobile market!
Earlier Nokia got an upper hand in India with their popular phones like Nokia N series mobiles, Music edition mobiles (Xpress Music), N900( maemo) and several other phones dominated!A few years back people were still using Nokia 1100 which has great demand and the best budget phone in the market at that time! but Now everything has changed due to the development of power electronic devices and components, day-by-day the technology is rapidly developing, so many foreign brand phone makers also entered to Indian market and released their phones, most of the phones got success and some of the kingmakers of the Indian Mobile market were Nokia,Sony, Samsung, LG, and so on! Nokia dominated most with their N-series mobiles and all these phones were a huge hit, and the launch of N-gage phones revolutionized the gaming experience, Nokia uses mostly Symbian mobile platform, so their apps are available in plenty! and mostly these phones are also hackable/rootable!
Later the evolution of China mobiles came to the Indian market and they damaged the growth of branded mobiles by creating duplicate mobile phones with same names( uses spelling mistakes but the pronunciation is same), everyone got attracted to the china phones as of their big touch screen, expandable memory and so on! Most of the people liked the mobiles for their dual sim capability, cheap cost and most workers use them for listening music and watching videos! The era of china mobiles ended when people came to know about their radiation, less phone memory around 300KB and very less ram, even their hardware is very brittle!
Again the foreign brands shined up with their new smartphones, music editions,Cyber-shot editions etc, and all used either Symbian or java mobile platforms, but their growth was ended up by the launch of Android!
Android changed the usability of a smartphone with their custom User Interfaces, millions of apps, games and many innovative features and that to Google made this as open source, and many mobile phone makers quickly adapted android to grow in Indian market! One thing is for sure Samsung capitalised more profits than any other mobile company in Indian market due to their release of mobiles for budget friendly and the second was sony due to their rich features but the cost was high, although Samsung launched cheap smartphones like Samsung galaxy ace, galaxy y, galaxy s4 mini etc, but they all lack in screen size, cam quality, RAM, processor etc! so everyone feels very discomfort in using these phones as of their cost, there is a lack of satisfaction in customers!
This chance was quickly converted to cash in the last 2 years due to the development of desi mobile phone makers like Micromax, Karbonn, Celkon etc!
Their main advantage is they are manufactured in India and they come with a lot of features/specs that are available in foreign branded smartphones with less cost and durable too! this made them to quickly attract the customer’s attention and their production and sales raised globally now!
Micromax with their canvas series phones attracted the customers than going them from Samsung cheap smartphones! with the less and approximately same price they can buy canvas smartphones than galaxy y , ace etc and the specs of Canvas series smartphones are far better than other foreign brands! at the early stage of their launch, their mobiles didn’t get much attention due to the product is made in India! but their advertisements and publicity and richness in specifications grabbed customers’ attention and their products are sold with profits, recently Micromax announced the super power packed phone: Micromax Canvas power A96.
Micromax also released many tablets out of which Micromax funbook pro grabbed the attention and it’s budget friendly, the tab price is less than 10k, check out the Micromax Funbook Pro Tablet specs here
Now X-men’s wolverine fame Hugh Jackman is promoting Canvas series of Smartphones now, Nothing like anything!
Karbonn titanium series smartphones are huge hit in the Indian market due to this big screen size and slim smartphones, they have every rich specification like that are present in the Samsung and sony with low cost and completely budget friendly mobile phones, what attracted more in these smartphones were their screen sizes around 4.5 to 5 inches screen and good cam quality (ranging from 5-8MP)
Combined Micromax and karbonn’s growth rate is far greater than the Samsung,sony, and Nokia, Nokia is out of the list in Indian market as it stopped producing Symbian phones, the last phone that got huge hype from the Nokia was Nokia N8 and after that neither of the Nokia got good sales, even Lumia (windows phones from Nokia) were flop due to many reasons like less availability of apps, huge cost etc, although Nokia launched Asha series and cheap Lumia phones, but they are not up to the mark from a Kingmaker in Smartphones, This proves the downfall of Nokia and as the Windows bought the Nokia, everyone thought this is the end of Nokia, but as per some information Nokia is getting ready to launch their first android phone, read the info here
Similarly, celkon also got some good smartphones, their launch of Campus series smartphones were a huge success in students! Indian actress Tamannah is Celkon’s brand ambassador and she did a good job in promoting the celkon products to the mass audience and their tablets also got some good reviews
Some other Indian mobile phone makers like videocon, blu-mobiles etc and foreign brands like HTC, Motorola, LG also giving a good competition to the Smartphone makers trio( Nokia, Samsung, and sony)