This is Google's new logo, and with it Google gets a new identity on the web
Google has a new logo, yes you read that right. A few weeks ago they had announced that the company will be split into multiple parts to handle everything easily. And now, Google has a new identity with a brand new logo. The color scheme is same, the iconic four colors that have been into the Google logo since the beginning, but yes the typeset is different. Instead of Sheriff now, the font is flatter and looks pretty modern. But yes, it will take some time, at least for me to get used to the new logo.
In their blog post, Google wrote
"Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again."
If you visit the Official Google blog, you will notice some changes pretty fast. The new design is pretty flat and minimal. And Google explains why.
"Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!"
that's not all, you will see changes taking effect in most of the apps and services you like, like Maps, Google+, Voie Search and other services. Already, some changes have been made and more changes will be made everywhere. Also, the blue 'G' icon is now replaced with the colored Google logo, which reflects the new identity. Also, Google added a new video showcasing the evolution of their logo. And we can listen to many people's voices about how Google has changed everything and the last line comes from the Google CEO, Sundar Pichai.
But we have to remember, we have a long way to go. this is just the tip of the iceberg.