Lava has emerged as India’s most promising brand: World Consulting & Research Corporation
Another big award for an Indian mobile manufacturer.
Indian and budget phone focus manufacturers are rocking these days and brands like Micromax, Lava, Karbonn and Xaomi are in the spotlight for very budget friendly yet powerful devices which fulfill the needs of the customer at a budget friendly price. This time, Lava got into the list of most promising brands. In India, Lava has emerged as India’s most promising brand, and all this happened due to their great market strategies, consumer perception, and the potential they have to overtake the current market leaders like Samsung, Motorola and other smartphone giants. The World Consulting & Research Corporation (WCRC) recognized 100 brands across 20 industry categories to form the Most Promising Brands of India. The selection and result are based on extensive primary and secondary research conducted by WCRC and after a lot of research they endorsed the best brands and with this, Lava’s journey will be captured in a minute editorial film along with other award winners and it will focus on showcasing the core values of the company.
Commenting on the honor Mr. Hari Om Rai, Chairman & Managing Director Lava International shared, “We are ecstatic on being chosen as one amongst India’s most promising brands by World Consulting & Research Corporation. We thank WCRC and E&Y for bestowing this award upon Lava. In alignment with our core values, we are constantly making efforts to provide innovative and value for money products that offer a great experience to our consumers. Recognitions like these are a great confidence booster in Lava’s journey of becoming a global consumer brand from India.”
Co-founded by Hari Om Rai, Sunil Bhalla, Shailendra Nath Rai and Vishal Sehgal in 2009, Lava International Limited started its journey focusing on the manufacturing of mobile phones, smartphones, tablets and IT accessories. In 2012, Intel picked up Lava to partner with and bring up a new tier of Gaming smartphones Xolo, in the same year they entered into the tablet market. In 2014, Lava launched its flagship Iris Pro 30 smartphone, the first one in the Iris Pro series and Lava has sponsored and been the official partner in many events including the IIFA Awards at Florida.Well, that’s a big victory for an Indian brand, but on the side, Xiaomi is making a huge buzz in the smartphone market and we already got this great device. Stay tuned for the unboxing and review of Xiaomi Mi3. And they have officially announced the Xiaomi Mi4.